I view the main problem as people not checking the sources for 文章s. Any reputable writer will cite his sources, but there are none to be found there. I see phony 文章s popping up on my FB's news feed everyday that people freak out about, and 9/10 times there is are no reputable source to back up their claims.
Moral of the story: look for sources in an 文章 to see where they are getting their information. If there are none, do a quick google search and see what everyone else is reporting on the topic.